Films overdose on logos

Source: Variety

You've just sat through seven trailers and 20 minutes of preshow entertainment. The Columbia logo, featuring the company's familiar torch lady, comes onscreen, followed by Relativity Media's revolving planets, then Will Smith's Overbrook record and Akiva Goldsman's overgrown Weed Road. By the time Michael Mann's new Blue Light label flickers past, you have two key questions: How many logos does one film need? And when's the movie going to start already? (more)